How to visit the Maserati Factory in Italy

Fun & Adventure Emilia Romagna

Learn about the history of the sportcars maker Maserati and how to visit the Maserati factory in Modena, Italy

Maserati is one of the most prestigious names of sportcars manufacturers. Its origins trace back to the early 1900 when the company was founded in the same Italian region where Ferrari and later Lamborghini were born. Today Maserati open the doors of the Modena factory so all motor enthusiasts can see these great cars in the making.

History of Maserati 

The Maserati’s mission to create luxury performance cars that represent Italian style and elegance began in 1914 in the city of Bologna in Emilia Romagna. Although the factory is now located in Modena the company’s Bolognese origins are still celebrated by the Maserati logo: the trident, inspired by Bologna’s famous Fountain of Neptune.
The company was created by the six Maserati brothers: Alfieri, Carlo, Bindo, Mario, Ettore and Ernesto who, in one way or another, all contributed to the creation and manufacture of the luxury sports cars.
The first Maserati car was produced in 1926: the "Tipo 26", the first model bearing the famous Maserati trident logo designed by Mario Maserati (the only Maserati brother to choose a career in art rather than in the car industry). 
From 1926 onwards the Maserati models scored numerous victories in important car races and the company started to focus also on the creation of road going grand tourers. The history of Maserati continued with many successes but also with some difficult times and many changes of ownership. 
At present Maserati is part of FCA, the Fiat Chrysler Automobiles group and the most recent years have marked important accomplishments for the company with brand new models and significant increase in its sales worldwide. The current lineup of Maserati models includes the Ghibli, Levante, Quattroporte, GranTurismo and GranCabrio.

Maserati factory tour

The Maserati factory tour is an amazing experience for car lovers. The visit allows to learn about the Maserati family and company history while admiring the recently renovated showroom and the beautiful models on show. But most of all it gives the opportunity to enter the factory and watch the assembly line in action. 
The car parts that are produced in the Maserati plants of Turin are sent to the factory in Modena where they are assembled. During the visit inside the plant is possible to witness first-hand the meticulous work and the great engineering necessary to produce the GranTurismo and GranCabrio models.
While walking outside the factory buildings it is normal to see the test drive of Maserati models. The test drive on road is the last step of the lengthy control process that every specimen undergoes before being sent to its future owner.


Maserati Museum - Collezione Umberto Panini (CUP)

In the province of Modena there is another site that Maserati enthusiasts should not miss: the Collezione Umberto Panini. This museum houses one of the most complete collections of Maserati vehicles in the world retracing the history of Maserati from 1926. Umberto Panini who founded the museum saved 19 Maserati models from being sold on auction and brought them back to their hometown where they can now be admired in his collection. The museum, famous for its Maserati models, also owns other interesting vintage cars, bicycles and motorbikes.

Useful Information

The Maserati headquarter and plant is located in Modena, about one hour North of the city of Bologna. It can also be easily reached from Milan. The Maserati factory tour is available from Monday to Friday, closed on national holidays and during the month of August. The tour duration is approximately 1.5 hours. It is necessary to pre-book in order to take part in the tour. Unfortunately no kids are allowed on the factory tour: participants need to be more than 18 years old. Official website: www.maserati.com
The Umberto Panini Collection is open March to October, from Monday to Friday, 9:00 am to 12:30 pm and 2:30 pm to 6:00 pm and on Saturday from 9:00 am to 12:30 pm. Closed on Sundays and national holidays. Official website: www.paninimotormuseum.it
KissFromItaly offers a tour of the Maserati factory and museum as well as many other options to visit the sites of the Italian Motor Valley. To know more read here or contact us for a customized solution.

Other Factory Tours 

There are other great car factories that you can visit in the Italian Motor Valley. Read here about them:

Lamborghini factory

Ferrari factory

Pagani factory

Ducati factory