Emilia Romagna

Motor Valley Full Day Tour

  • Private Tour
  • 8 Hours
  • Emilia Romagna
  • 19 reviews

Superfun daytrip from Bologna to visit Ferrari, Lamborghini and Ducati or Pagani. Includes factory visits and car museums. A must-do for all motor enthusiasts.

  • Icona puntinoGo inside the legendary factories of Lamborghini and Pagani and witness supercars being handcrafted on the production lines
  • Icona puntinoExplore the Ferrari Museum in Maranello, home to F1 champions, historic models, and Enzo Ferrari’s legacy
  • Icona puntinoDiscover the heart of the Italian Motor Valley, a region where engineering excellence and passion for speed define everyday life
  • Icona puntinoChoose between Pagani or Ducati to tailor the tour to your passion — hypercars or superbikes
  • Icona puntinoPerfect for car lovers, families, collectors, and curious travelers who want an unforgettable behind-the-scenes experience
  • Private transportation with dedicated driver from Bologna (or other cities)
  • Local expert guide at your side, offering assistance, sharing history and traditions
  • Entrance tickets to museums and factory tours according to your chosen itinerary
  • Assistance with upgrades and customizations, including supercar test drives
  • Flexible pick-up and drop-off options, tailored to your travel schedule
  • Full coordination of all visits, ensuring a seamless, stress-free experience

Description:

Discover the beating heart of legendary Italian Motor Valley with an exclusive private tour that takes you inside world-famous factories and museums dedicated to Ferrari, Lamborghini, Ducati, and Pagani.

Itinerary - What to Expect

Your Day Begins – The Road Into the Legend

Your private driver collects you at your hotel in Bologna. As you leave the city and cross the countryside, you enter a land where engineering genius meets pure imagination — the Italian Motor Valley. Pick-ups from Florence, Venice, Milan and other locations are also available.

Lamborghini – Where Bold Ideas Became Icons

The first stop is Sant’Agata Bolognese, where Ferruccio Lamborghini founded Automobili Lamborghini in 1963. His vision was to create grand touring cars that could rival Ferrari’s sports models. The company’s first releases in the mid-1960s quickly became renowned for refinement and power. Inside the Lamborghini Museum, you stand face to face with machines that changed automotive design forever. Then you will step inside the factory production line, where you’ll witness engines being built and cars assembled in front of you. Even non-enthusiasts find this behind-the-scenes experience fascinating.

Ferrari – The Myth of Maranello

Next, you reach Maranello, the red-painted heart of Italian motorsport, the hometown of Ferrari, the place where the myth was born and where Ferraris are still produced today. Inside the Ferrari Museum, you don’t just learn history — you feel it. The roar of Formula 1 victories, the story of Enzo Ferrari’s relentless ambition, the evolution of the Prancing Horse into a global symbol of courage and speed. From vintage legends to the latest hyper-performing models, every curve and detail tells a story of obsession, innovation, and human determination.

Lunch in Enzo Ferrari’s Homeland

You’ll pause for lunch at a traditional restaurant — the same type of place Enzo Ferrari once chose for quiet meals and where today engineers, mechanics, and occasionally pilots still gather.
(Lunch not included, reservations available.)

Pagani – Art Meets Speed 

In the afternoon, you enter the astonishing world of Pagani — where engineering meets poetry. Founded by Horacio Pagani, the factory feels more like an atelier than an assembly line. Here, carbon-fiber pieces are shaped like sculptures, and every Zonda and Huayra is built with extraordinary care and almost emotional devotion. The Pagani Museum reveals the story of a visionary who transformed dreams into some of the most exclusive hypercars on Earth.

Ducati – Italian Passion on Two Wheels (Alternative to Pagani)

If your passion leans toward two wheels, switch Pagani for Ducati. Ducati’s spirit is pure adrenaline. The museum tells the story of a company that started humble and became a global icon of racing excellence. On the factory tour, you see how these machines of precision and power are assembled — a process that is fast, energetic, and unmistakably Italian.

Return to Your Hotel

Your private driver brings you back to your hotel or Bologna train station. Alternative drop-offs can be arranged.

 

Important Information

  • Private Experience: You’ll enjoy dedicated transportation, driver, and guide. Factory visits are conducted in small groups organized by the manufacturers.
  • Entrance Fees: All museum and factory entry fees are included as described
  • Factory Access: Visits inside factories are subject to availability. If access is not possible, a partial or full refund will be provided

 

Optional Add-Ons

Supercar Test Drive

Drive a Ferrari or Lamborghini for 16 km (approx. 20 minutes) on public roads, accompanied by a professional co-pilot offering tips. Models include Ferrari Portofino, Ferrari F488, Lamborghini Huracán, and more.

  • Optional video recording (DVD/USB) available.
  • Minimum age: 21 years.
  • Test drives can be booked for multiple participants—please contact us for details.

Ferrari Factory Tour

  • Ferrari Owners: Full factory access available upon request.
  • General Public: External factory tour by minibus (approx. 40 minutes). You’ll see the production buildings from the outside and test track. No photos or videos permitted.

 

Why Choose This Tour?

  • Comfort and Stress-free: Private transportation from Bologna (or Florence, Venice, Milan, and more), private local guide, all reservations and tickets taken care of
  • Authentic Experiences: See engines being built and cars assembled in actual production lines, discover the real history of sports cars
  • Flexible Options: Choose between Pagani or Ducati, add a Ferrari factory tour, or book a thrilling supercar test drive.
  • Culinary Delight: Lunch at traditional restaurants once frequented by Enzo Ferrari.

 

Who Is This Tour For?

  • Car Enthusiasts: Anyone passionate about supercars, motorsport, or Italian engineering excellence.
  • Families: A unique adventure that is fun and educational, filled with history, engineering, culture and great food
  • Luxury Travelers: Visitors seeking a premium, tailor?made experience in Emilia?Romagna.
  • Motorcycle Lovers: Ducati fans eager to see how championship bikes are made and see the models that made the history of the sport.

 

Schedule Notes

  • Weekends & Holidays: Factories are closed, but museums remain open. Partial refunds apply. Test drives are available.
  • Wednesdays: Ducati Factory & Museum closed. Pagani visit offered instead, or a price reduction.
  • August & Christmas Holidays: Lamborghini, Ducati, and Pagani factories are closed. Special pricing and schedules apply—please contact us for details.

 

Ready to experience the soul of the Italian Motor Valley?

Book now online or get in touch to tailor your private tour

 

FAQs

Can I visit all three brands in one day?  Yes, the itinerary includes Lamborghini, Ferrari, and either Pagani or Ducati. Time is optimized for a full-day experience.

Can I do the test drive on a racetrack? Yes, we can customize the tour to include a racetrack experience, pure adrenaline! Get in touch for more information.

Are factory visits guaranteed?  Factory access depends on manufacturer availability. If a visit cannot be arranged, a partial or full refund will be provided.

What happens on weekends or holidays?  Factories are closed, but museums remain open. You’ll receive a partial refund for factory closures. Test drives are still available.

Can I book from outside Bologna?  Absolutely. Pick-up can be arranged from Florence, Venice, Milan, or other locations upon request (additional fees apply).

Is lunch included?  Lunch is not included, but we can reserve tables at historic local restaurants.

What is the minimum age for the supercar test drive?  Drivers must be at least 21 years old.

Can Ferrari owners access the factory?  Yes, Ferrari owners can request factory access with inside the shopfloor. For the general public, only the external minibus tour is available.

 

[Read more]

Included:

  • Private driver
  • Private guide
  • Lamborghini factory tour and museum tickets
  • Ferrari museum tickets
  • Pagani OR Ducati factory tour and museum tickets

Not included:

  • Lunch
  • Test-drive (optional)

Languages:

Italian, English, French, Spanish, Portuguese

Meeting point:

At your hotel or train station in Bologna (detailed instructions will be sent after booking, for other pick-up points please email us)

Duration:

8 Hours

Dress code:

For safety reasons the visit inside the factory requires closed shoes (no sandals or flip-flops)

Options:

Test Drive a Ferrari Portofino

Test drive a Lamborghini Huracan

Test Drive a 812 GTS

Video recording of test drive

Ferrari Factory Visit

Alternative tours:

Ferrari racecar test drive
6 Reviews
€ 860.00

Reviews

(19 reviews)
08/05/2024

Bernadette R.

Adelaide, Australia

Hi Andrea, Well, we have been and come home again but we had the best time ever in Italy!! My husband cannot speak highly enough about this tour and was at his happiest and it shows in the photos taken on him. Unfortunately he did not fit in the Lamborghini but got to drive a Ferrari California but this was just as good apparently. He still talks about this everyday!! I just wanted to say thanks again for doing such a great job helping me to organise this. You are a star!! Cheers from Australia!!

11/02/2024

Robert Uehlinger

USA

We had Camila for our Motor Valley Tour from Bologna. This tour was the highlight of my honeymoon trip to Italy! We toured Ferrari, Pagani & Lamborghini. I even got to drive a Lamborghini Huracan Performante which truly left me speechless. Camila is a gem, she’s so knowledgeable and has such a good heart. She made us feel so comfortable from the start and left feeling as if she was a friend. I’m an avid car enthusiast and to be able to be at the birthplace of these beautiful cars was an experience I’ll never forget. You truly couldn’t wipe the smile off my face this day. I would definitely recommend this tour! The restaurant by the Lamborghini factory was delicious. My wife loved this tour as well! She actually wants to go back. We have no complaints. This tour was a dream come true! Thank you so much Camila for being an amazing tour guide and Nichola for being an awesome driver. The day went so smoothly. We look forward to coming back to Italy!